The wristwatch has become an everyday companion for most people. For those for whom the watch is not just a means of measuring time, it has even become a beloved everyday companion. They establish an emotional relationship with the watch and regard it more as a work of art. Some, for example, love the aesthetics of the dial, some love the mechanics of the movement. This friendship can go as far as a passion for collecting. The fact that in recent decades watches have increasingly been regarded as investment objects has to do not only with rational things, but also with this emotional bond.
Great stories have made watches famous: the legendary example is the Rolex Oyster with its advertising person Mercedes Gleitze and the crossing of the English Channel on 07 October 1927. But everyone also associates personal history and stories with watches. Good watches have a long service life. For this reason alone, each individual experiences certain stories with his or her watch. Furthermore, thanks to their longevity, watches are often passed on as gifts or heirlooms - from one generation to the next. Watches are reminiscent of events and people. Last but not least, vintage watches are so popular because they are reminiscent of bygone times and because they have left "traces" - in the truest sense of the word.
Watches say a lot - whether you like it or not - about the personality of the person wearing them. Sports watches are not primarily or not only for athletes, but (also) for creative people and dreamers. And for those who already have a "normal" watch. Many wear their watches consciously, use them as jewellery, for men it is often the only piece of jewellery. Watches often also serve as prestige and status objects, promoted by the advertising effect of prominent personalities who wear a particular watch.
BKDD was brought to life in August 2008 by Alex Millinger with the opening of one of the world's most successful Bang & Olufsen stores. BKDD was founded in Düsseldorf and after only a short time, with one of the main business focuses in China, quickly developed into a sought-after international interior design brand that also had renowned hotels and apartment buildings among its customers.
BKDD is a brand that stands for excellence in quality, technology and design. This is demonstrated by its history, but also by its future strategic orientation.
Exactly ten years after the company was founded, the decision was made to include wristwatches in the product range. What are the reasons?
BKDD EIGHTY-8 will be the future name of our watch collection. The number "88" recalls both the time of foundation in August 2008 and the time when the decision was made to launch a watch collection: it was again August, but now ten years later - in 2018. The "88" also played a role in the purchase of Oliver Kneerich's first Patek Philippe watch.
The EIGHTY-8 AutDate watch is intended to lay the foundation for the company's own watch collection, which is to be successively developed further. We will only develop and include in our collection those watches that